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6 ways to use AI for paid search account restructuring

6 ways to use AI for paid search account restructuring
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Sarah Stemen , Jon Kagan , Julief Bacchini , Research Association , Google Ads , Microsoft Advertising , Creating Google Ads , Performance Planner , Google Performance Planner , Search Engine , Paid Search Association ,

The Drum | Advertiser Distrust In Platforms' Data Is Increasing Marketplace Competition

Trust between advertisers and platforms is predicated on accuracy and honesty. With numerous examples of that trust being breached, to what extent does that trust still exist? We take a look as part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook. ....

United Kingdom , Cambridge Analytica , Birk Cooper , Carrie Timms , Jon Kagan , Richard Chapman , World Federation Of Advertisers , World Federation , Ogilvy United , Data Amp Privacy , Data Deep Dive , Edia Planning And Buying , Social Media ,

Search incrementality: How paid and organic work together for better performance

Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. At SMX Next, Jonathan Kagan shared how organic and paid can overdeliver together and how to evaluate paid search incrementality. ....

Anindya Ghose , Jonathan Kagan , Melissa Mackey , Sha Yang , George Nguyen , Jon Kagan , Google Ads , Search Engine Land ,