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UCLA in the News February 3, 2022

Highlights from the Hill, CNBC, the Washington Post and others. ....

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Text messages can nudge people to get covid vaccines — Quartz

A massive new study of Walmart customers and flu shots found that text messages can make a big difference. ....

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Behavior Change for Good unveils effective strategies to boost vaccination rates

Texts with ‘reserved for you’ messaging boosted flu vaccine rates by up to 11%.
Katy Milkman co-directs the Behavior Change for Good initiative with Penn’s Angela Duckworth. Milkman is also the James G. Dinan Endowed Professor and a professor of operations, information, and decisions at the Wharton School. She has a secondary appointment in the Perelman School of Medicine. (Image: Eric Sucar)
The Behavior Change for Good Initiative (BCFG) at the Wharton School and the School of Arts & Sciences of the University of Pennsylvania, in collaboration with the Penn Medicine Nudge Unit, today released findings from two of the largest-ever research studies aimed at increasing vaccine adoption. ....

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The University of Pennsylvania's Behavior Change for Good Initiative Unveils Effective Strategies to Boost Vaccination Rates

The University of Pennsylvania’s Behavior Change for Good Initiative Unveils Effective Strategies to Boost Vaccination Rates
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PHILADELPHIA (PRWEB)
February 18, 2021
The Behavior Change for Good Initiative (BCFG) at the Wharton School and the School of Arts and Sciences of the University of Pennsylvania, in collaboration with the Penn Medicine Nudge Unit (PMNU), today released findings from two of the largest-ever research studies aimed at increasing vaccine adoption. Conducted with Walmart and two regional health systems (Penn Medicine and Geisinger), these studies reveal simple communications that reminded individuals a flu shot was “waiting” or “reserved” for them proved most effective, boosting vaccination rates by up to 11%. The promising results can be adapted to encourage COVID-19 vaccinations. ....

Craig Fox , Angela Duckworth , Megan Weber , Christopher Chabris , Mitesh Patel , Matt Hilchey , Noah Goldstein , Renante Rondina , Jon Bogard , Melanie Kim , Alison Buttenheim Penn , University Of California At Los Angeles , Scientific Team , School Of Arts , Sciences Of The University Pennsylvania , University Of Toronto , Gretchen Chapman Carnegie Mellon University , National Academy Of Sciences , Wharton School , Directors Of The Geisinger Behavioral Insights Team , Behavior Change For Good Initiative , Michelle Meyer Co , Behavior Change , Good Initiative , Penn Medicine Nudge Unit , Penn Medicine ,