show how thoughtful they have been building the business and talking intelligently about competitors and telling why your company is going to do better. it gives us confidence that you have spent time. almost the easiest way to sell your business, right? say here is what s out here. here is the problem they are not addressing and why we are going to. right. absolutely. great to pick your brains since you see so many companies. some very successful ones. thank you for stopping by. thanks for having us. a lot of dog owners consider their pets part of the family and they send those furry friends to get pampered, just like people or better, at deluxe resorts. joleen kent went to check one out. from lassie to bengie, americans have long had a love affair with their dogs. the secret life of some pets may surprise you.
silk. joleen kent paid them a visit. reporter: it s the stuff of hlly woodblock busters but in silicon valley art shl spider webs aren t just for hipstero. the cofound irs have figured out how to spend faux s, ilk. these stoods are nearly as trong as kef lar. producing a web of opportunities from fashion to silk to the front lines. the military is the next step. right for things that don t melt as well. but it took years of research and development. there s no effective way to farm silk from spiders.
facebook is going to face the music over the growing user privacy scandal. mark zuckerberg is now going to be here in washington next week testifying before three congressional committees. he has revealed millions more people were exposed to the data breach than originally thought. our nbc news business correspondent joleen kent is joining us from medor menlo park. it seems he s doing damage control. reporter: we re here at facebook headquarter where is the problem is much bigger than originally disclosed. we are talking about 87 million facebook profiles that may have been the data from the facebook profiles may have been harvested by cambridge analytica. this was back in 2014. and now mark zuckerberg is apologizing to reporters and to the public yet again. and he says that more changes are coming. we didn t take a broad enough
reporter: the next generation of stars turning their virtual fame into a real-world fortune. joleen kent, nbc news, los angeles. no matter what industry you re in, it is changing. and it s going to continue to change rapidly as consumer tastes involve and new innovations prove their value. so no matter your industry, here are five skills that all leaders need for continued success in 2018 and beyond. one, digital literacy. even if you re not doing the work yourself, you should be able to direct someone in how to tell your story. try learning today s digital basics at a community college or on a platform like youtube for free. two, good manners. if the rise of online bullying is any indication of the state of manners today, then it s worth mentioning that good social grace is a huge asset for employee leaders. managers should be able to
i can text the soupervisor righ away and they turn and go back. we correct our mistakes. the provider had 32,000 customers and that number continues to climb. complaints are at a minimum. there are no reoccurring issues and the staff is happy, too. we have literally had no turnover. great service, a great product. it will speak for itself. be responsive, be attentive, make the customer your priority, but at the end of the day, know that the customer is not always right. if you were not paying attention to the opportunities provided by youtube, you should be. entrepreneurs are using the site and the fame it can bring to make millions. and nbc s joleen kent tells us how they re doing it. reporter: from rachel ray to ellen degeneres. they are so soft. reporter: celebrities long