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Can Data Normalisation Fix FAST?

Arguably, the two biggest challenges in the FAST ecosystem are managing the ad experience and delivering ROI for the brands that support the platform. Experts, from Fremantle s Laura Florence to Fuse Media s Patrick Courtney to Media Cartographer Evan Shapiro, agree that standardising the data they collect and delivering on the promise of programmatic advertising is the key to making it all work. But as this clip from Streaming Media Connect 2024 reveals, it s easier said than done. ....

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Can Data Normalization Fix FAST?

Arguably, the two biggest challenges in the FAST ecosystem are managing the ad experience and delivering ROI for the brands that support the platform. Experts, from Fremantle s Laura Florence to Fuse Media s Patrick Courtney to Media Cartographer Evan Shapiro, agree that standardizing the data they collect and delivering on the promise of programmatic advertising is the key to making it all work. But as this clip from Streaming Media Connect 2024 reveals, it s easier said than done. ....

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OUTtv and Fuse Media secure deal to distribute LGBTQ+ FAST channel via Channelbox

OUTtv and Fuse Media secure deal to distribute LGBTQ+ FAST channel via Channelbox
broadbandtvnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from broadbandtvnews.com Daily Mail and Mail on Sunday newspapers.

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