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If you haven't already, please study our Bootstrapping Course and Investor Introductions page. You have heard me discuss bootstrapping using services quite a lot. With Kinetic Data CEO John Sundberg's story from 2014, we also take on another important key strategy for customer acquisition: content marketing. Sramana Mitra: Let's start with some background. Where are you from? Where were you born and raised and in what kind of circumstances? John Sundberg: I'm currently in St. Paul, Minnesota, which is where our office is. I was born in Minneapolis. I've been in Minnesota all of my life. My wife is from Connecticut. My upbringing was very open-minded. My dad taught positive attitude and sales training and indirectly, I've had that positive attitude all my life. He ran his own company. It was a small company. As a result of watching that while growing up, I thought I wanted to work in a big company. After I graduated college with a Mathematics ....