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Census data expected to reveal Michigan losing another U S House seat
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As Michigan begins redistricting, communities of interest take center stage
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The Conversation Business: 8 Pittsburgh Podcasts Worth a Listen
We talk to the stars of Pittsburgh podcasts to find out what drives them. Whether you re interested in beer, wellness, music or the paranormal, there is a podcast for you.
March 10, 2021
For a format that often sounds like a casual conversation, podcasting can take an awful lot of work.
The barrier for entry is low in terms of equipment and technical know-how. While it’s better to buy some microphones and get a decent audio setup, you can do it with a smartphone and simple audio editing programming or, lately, over Zoom or Skype. The path between an idea and a first episode is short, if you’re motivated.
Amplitude of audience
Based on your business goals, does your audience need to be big? If you want 50 million people to see your name by Monday, take out a Super Bowl ad and hope the big game is this Sunday. But if you want to persuade legislators to support your stance on the state’s casino gambling laws, you don’t necessarily need to engage an influence partner with two million followers. You need an influential person followed by a few dozen state representatives and senators.
Altitude of audience
Think about this in terms of geography. If you need to influence employees inside your company, that Instagrammer with 250,000 followers probably isn’t your best choice, even if they post content your employees dig. John Chamberlin and Rachael Rennebeck of YaJagoff!, a blog, podcast and website focused on Pittsburgh, are great influence prospects with 50,000-plus followers, but they’re not useful if you own a single-location business in Birmingham, Alabama.
John Chamberlin
John Chamberlin, professor emeritus of political science and public policy at University of Michigan’s Ford School of Public Policy, describes himself as a “redistricting junkie.” Not unexpectedly, he possesses a keen interest in and understanding of the efforts under way to develop Michigan’s new independent redistricting system.
Even though he claims to be “giving retirement a try, seven years after officially retiring,” he’s remained engaged: During the 2019-20 school year, he directed a student research project focused on “communities of interest” in the redistricting system.
Chamberlin, a faculty affiliate of the Center for Local, State, and Urban Policy (CLOSUP) at the Ford School, is moderating a webinar on Thursday titled “The next big thing: Redistricting in Michigan and the role of communities of interest.”
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