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Amplitude of audience Based on your business goals, does your audience need to be big? If you want 50 million people to see your name by Monday, take out a Super Bowl ad and hope the big game is this Sunday. But if you want to persuade legislators to support your stance on the state’s casino gambling laws, you don’t necessarily need to engage an influence partner with two million followers. You need an influential person followed by a few dozen state representatives and senators. Altitude of audience Think about this in terms of geography. If you need to influence employees inside your company, that Instagrammer with 250,000 followers probably isn’t your best choice, even if they post content your employees dig. John Chamberlin and Rachael Rennebeck of YaJagoff!, a blog, podcast and website focused on Pittsburgh, are great influence prospects with 50,000-plus followers, but they’re not useful if you own a single-location business in Birmingham, Alabama.

United statesRachael rennebeckJohn chamberlinJason fall winfluenceInfluencer marketingIgnite yourSuper bowlSuccessful influence marketingGrowth strategiesSuccess strategiesஒன்றுபட்டது மாநிலங்களில்ஜான் சேம்பர்லின்செல்வாக்கு சந்தைப்படுத்தல்பற்றவைக்கவும் உங்கள்அருமை கிண்ணம்வெற்றிகரமாக செல்வாக்கு சந்தைப்படுத்தல்