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Sneaker Collaborations: Everything You Ever Wanted to Know Everything You Ever Wanted to Know About Sneaker Collaborations (& More) Highsnobiety Considering how long sneaker culture has been around, sneaker collaborations are a relatively new phenomenon. When the Stüssy x Nike Huarache LE the sneaker many credit as being the original sneaker collaboration was released in 2000, it was a wild new approach, which saw retailer and brand join forces to create a special version of an existing sneaker. Fast-forward over 20 years and there are several sneaker collaborations dropping every weekend. In fact, it’s gotten to a point where sneakers that are not part of a collaboration are sometimes considered “lesser” by certain members of the sneaker community. That’s obviously not the case, but there’s no denying that collaborations add an extra layer of energy to certain products. That energy is also known as hype.

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