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The collaboration equips brand and agency ad buyers with added transparency for display and video ad formats in mobile gaming environments SINGAPORE, SYDNEY and MUMBAI, India, July 29, 2022 /PRNewswire/ Integral Ad Science (Nasdaq: IAS), a leader in digital media quality, today announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the quality of their in-game media investments in mobile gaming environments. Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on Viewability through the IAS Signal platform. "Gaming continues to emerge as a medium with broad appeal and growing reach. By partnering with Anzu, we now deliver in-game measurement and transparency for advertisers within gaming environments," said Tom Sharma, Chief Product Officer of IAS. "This integration sets the platform for quality standards within ad-supported gaming and ....
Integral Ad Science (Nasdaq: IAS), a leader in digital media quality, today announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the quality of their in-game medi ....
/PRNewswire/ Integral Ad Science (Nasdaq: IAS), a leader in digital media quality, today announced a partnership with Anzu, an in-game advertising leader.. ....
How NBCUniversal's Peacock plans to go after Facebook and Google advertisers adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.