Ydney And Mumbai News Today : Breaking News, Live Updates & Top Stories | Vimarsana

The collaboration equips brand and agency ad buyers with added transparency for display and video ad formats in mobile gaming environments SINGAPORE, SYDNEY and MUMBAI, India, July 29, 2022 /PRNewswire/ Integral Ad Science (Nasdaq: IAS), a leader in digital media quality, today announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the quality of their in-game media investments in mobile gaming environments. Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on Viewability through the IAS Signal platform. "Gaming continues to emerge as a medium with broad appeal and growing reach. By partnering with Anzu, we now deliver in-game measurement and transparency for advertisers within gaming environments," said Tom Sharma, Chief Product Officer of IAS. "This integration sets the platform for quality standards within ad-supported gaming and ....

New South Wales , Itamar Benedy , Joe Cady , Tom Sharma , Invalid Traffic , Chief Product Officer , The Collaboration Equips Brand And Agency Ad Buyers With Added Transparency For Display Video Formats In Mobile Gaming Environments Singapore , Ydney And Mumbai , July 29 , 022 Prnewswire Integral Ad Science Nasdaq Ias , A Leader In Digital Media Quality , Oday Announceda Partnership With Anzu , N In Game Advertising Leader This Partnership Enables Global Brands And Agencies To Effectively Monitor The Quality Of Their Media Investments Mobile Gaming Environments Through Collaboration , As Provides Advertisers With Invalid Traffic Ivt Measurement And Reports On Viewability Through The Ias Signal Platform Quot Gaming Continues To Emerge Asa Medium Broad Appeal Growing Reach By Partnering Anzu , E Now Deliver In Game Measurement And Transparency For Advertisers Within Gaming Environments , Uot Said Tom Sharma , Hief Product Officer Of Ias Quot This Integration Sets The Platform For Quality Standards Within Ad Supported Gaming And Allows Advertisers To Better Understand Control Their Media On Anzu In Game Environments Have Posed Various Challenges Verification Measurement Throughout Tech Industry , Uch As Multiple Forms Of Device Types , Game Developers , Ond Platforms , Ll Of Which Make It Difficult To Usea Single Tech Suite For Verification Coverage This Strategic Collaboration Further Delivers Ad Transparency Into Mobile Gaming Environments , Ontinuing Ias 39s Progress Related To In Game Brand Safety , Nd Viewability Measurement Everywhere In The Digital Advertising Ecosystem Quot Anzu 39s New Partnership With Ias Is Next Step Standardizing Game And Performance Mobile Gaming Industry , Hich Is Projected To Reach 136 Billion Worldwide This Year , Uot Said Itamar Benedy , O Founder And Ceo Of Anzu Quot This New Partnership Means Advertisers Can Now Get Enhanced Visibility Into The Effectiveness Their Campaigns Further Strengthens Already Robust Metrics Reporting Benefit From When Running In Game Ad With Important Measurement Advancement Will Help Accelerate 39 Ability To Scale Media Investments By Demonstrating High Performance Platform ,