The Cinema Theater marquee has been foreshadowing a reopening of the landmark movie house for weeks, despite headlines in February 2021 that it would be closed for good. Not long after the operators of the Cinema Theater announced in February that Rochester s oldest movie house would close for good, the marquee began flashing a mysterious message that suggested a second showing: “The Cinema Theater Will Return.” Now, new operators, spouses Kristina Dinino-Jeffords and Damon Jeffords, say they are delivering on the marquee’s cryptic promise. “We plan on revitalizing this landmark theater and introducing a unique food menu including alcoholic beverages,” Dinino-Jeffords announced in a Facebook post. “We will be featuring newly released, 1st-run, movies including kid friendly matinees.”