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Incredo for North American food companies – is selling the spreads direct to consumer in a two-jar bundle (Hazelnut Cocoa and Dark Cocoa Salted Caramel). The hazelnut cocoa spread - which offers 30% of the daily recommended fiber intake via chicory root fiber - contains 8g added sugar (vs 19g for Nutella hazelnut spread) and 8g fiber (vs 1g for Nutella) and is designed to show consumers “ just how delicious a product made with Incredo sugar can be, and validate that taste, texture, and sweetness does not have to mean compromising on nutrition,” DouxMatok VP Sales North America Lorraine Niba told FoodNavigator-USA. ....
DouxMatok launches first US product: Incredo Spreads fooddive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from fooddive.com Daily Mail and Mail on Sunday newspapers.
Dive Brief: DouxMatok, the Israel-based sugar reduction company, has named the team to lead the production and commercialization of its Incredo Sugar ingredient in North America: Vice President of Sales Lorraine Niba and Vice President of Applications Jim Schulok. Niba comes to DouxMatok from Ingredion, where she was in charge of the business strategy and product portfolio for the company’s global nutrition platform. She led a specialty sales development team focused on commercialization of new innovation products. Schulok has nearly 25 years of experience in product development and R&D with Mondelez and Kraft Foods. He worked in categories including chocolate, beverages, coffee, snacking and biscuits, and led projects with brands including Oreo, Cadbury, Ritz, belVita, Milka and Capri Sun. ....