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Israeli food-tech co DouxMatok raises $30m, rebrands as Incredo

Incredo Sugar is a first-of-its-kind, delicious, clean-label sugar reduction solution that reduces the amount of sugar in sweet foods by 30-50%, with no change in taste, mouthfeel, or texture. ....

Blommer Chocolate Company , Sienna Venture Capital , Teseo Capital , Bluered Partners , Incredo Sugar , Petah Tikva Based , Avraham Baniel , Batory Foods , Blommer Chocolate ,

Sweet Tasting Innovation

From the blog of Dror Bin at The Times of Israel ....

United States , United Kingdom , Dead Sea , Israel General , Petach Tikva , Mars Wrigley , Ilan Samish , American Heart Association , Computational Protein Design Department , Ministry Of Health , Weizmann Institute , Time Magazine , Innovation Authority , Strauss Group , Liat Cinamon , Chief Growth Officer , Avraham Baniel , British Mandate , Eran Baniel , Incredo Sugar , Extreme Tech Challenge , Amai Proteins , Less Sugar , Same Taste , Pro Cube , Rehovot Science Park ,

DouxMatok hires CEO with experience in partnerships, marketing and brand building

DouxMatok hires CEO with experience in partnerships, marketing and brand building
fooddive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from fooddive.com Daily Mail and Mail on Sunday newspapers.

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Same taste, half the sugar: DouxMatok launches choc spreads to showcase next gen Incredo 'enhanced' sugar

Incredo for North American food companies – is selling the spreads
direct to consumer in a two-jar bundle (Hazelnut Cocoa and Dark Cocoa Salted Caramel).
The hazelnut cocoa spread - which offers 30% of the daily recommended fiber intake via chicory root fiber - contains 8g added sugar (vs 19g for Nutella hazelnut spread) and 8g fiber (vs 1g for Nutella) and is designed to show consumers “
just how delicious a product made with Incredo sugar can be, and validate that taste, texture, and sweetness does not have to mean compromising on nutrition,” DouxMatok VP Sales North America Lorraine Niba told FoodNavigator-USA. ....

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Israeli startup begins selling cocoa spreads in US, touting 50% less sugar

Products and Hazelnut spreads developed with the Incredo Sugar developed by DouxMatok (Courtesy)
DouxMatok, a Petah Tikva, Israel-based food-tech company that says it is able to cut sugar levels in foods without affecting their taste, on Tuesday started sales of a hazelnut cocoa spread and a dark-cocoa salted caramel spread in what marks a first offering of its low-sugar brand directly to US consumers.
The Israeli startup, founded by now-102-year-old Prof. Avraham Baniel and his son Eran, developed technology that it claims is able to deliver sugar directly to the mouth’s sweet taste buds. In this way, food can contain 30% to 50% less sugar than when made with original recipes, but still provide the same sweet taste, texture and feeling. ....

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