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Liberation at 30,000 Feet: On the Freedom of Early Airline Stewardesses


Sarah Menkedick Examines the False Choice Between Femininity and Power
March 12, 2021
Part nurse, part waitress, part savior, part seductress, the airline stewardess was both a character conjured from male fantasy and an avatar of an era of unprecedented female freedom. As Julia Cooke describes in her recently released book
Come Fly the World: The Jet-Age Story of the Women of Pan Am, most stewards in the early days of air travel were men, but as the jet age bloomed in the mid-20th century, airline executives grasped and advertised the appeal of a certain type of young woman who could emit an alchemical mix of glamour, cosmopolitanism, know-how, and adventure. Cooke quotes Pan Am’s chief executive, Najeeb Halaby, on the company’s efforts to outdazzle its rapidly multiplying competition: “We must add to [our excellence] ‘a new dimension’–that is, emphasis on what pleases people. And I know of nothing that pleases people more… than female people.” ....

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Woodstock Author Julia Cooke Chronicles the Women of Pan Am in 'Come Fly the World'


Julia Cooke
What image comes to mind when you think of an airline stewardess from the 1960s or 70s? Maybe it s a conventionally beautiful woman in a trim uniform, smiling as she serves coffee to men in suits. While this certainly was part of the job, the stewardesses working for Pan American World Airways were, in fact, breaking ground for other women flight attendants of the future.
The coveted job with the exclusively international American airline afforded women financial independence and freedom to travel. It also came with considerable danger, as planes flew in and out of war zones, not to mention blatantly sexist regulations regarding female employees age, appearance and marital status. ....

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