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Liberation at 30,000 Feet: On the Freedom of Early Airline Stewardesses

Sarah Menkedick Examines the False Choice Between Femininity and Power March 12, 2021 Part nurse, part waitress, part savior, part seductress, the airline stewardess was both a character conjured from male fantasy and an avatar of an era of unprecedented female freedom. As Julia Cooke describes in her recently released book Come Fly the World: The Jet-Age Story of the Women of Pan Am, most stewards in the early days of air travel were men, but as the jet age bloomed in the mid-20th century, airline executives grasped and advertised the appeal of a certain type of young woman who could emit an alchemical mix of glamour, cosmopolitanism, know-how, and adventure. Cooke quotes Pan Am’s chief executive, Najeeb Halaby, on the company’s efforts to outdazzle its rapidly multiplying competition: “We must add to [our excellence] ‘a new dimension’–that is, emphasis on what pleases people. And I know of nothing that pleases people more… than female people.”

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