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McDonald's unites Malaysian staff stuck in SG for Ramadan with family


McDonald s unites Malaysian staff stuck in SG for Ramadan with family
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19 April 2021
McDonald s Singapore has unveiled an emotional ad this Ramadan that reunited families across borders with its new initiative titled My Happy Table . The ad featured three of McDonald s Singapore staff who have family in Malaysia and are unable to travel back during Ramadan to break fast with their families due to the current travel restrictions. These staff shared their experience of being away from their families for almost a year, and what they hope to do with their families once they are reunited. McDonald s then surprised these staff with a projection of their families seated in McDonald s Malaysia. The projection seems to be an extension of the table where the featured McDonald s staff are sitting from, creating an realistic image of the virtually-reunited family sharing a meal together.  ....

Roslee Yusof , Jennie Morris , Leo Burnett , Publicis Communication , Happy Table , Muslim Malaysians , Are You , Freeflow Productions , Mcdonalds Singapore , Family Reunion , ஜென்னி மோரிஸ் , லியோ பர்னெட் , புபிலிசிச் தொடர்பு , சந்தோஷமாக மேசை , உள்ளன நீங்கள் , ஃப்ரீஃப்ளோ ப்ரொடக்ஶந்ஸ் , மக்டொநல்ட்ஸ் சிங்கப்பூர் ,

No zero-risk option so let science, not politics, rule


No zero-risk option so let science, not politics, rule
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April 19, 2021 — 12.10am
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Our low numbers of COVID-19 are due only to our island nation’s ability to isolate, which comes with the economic and social cost of locked borders (“Australia needs to set out its COVID-19 endgame”, April 17-18). This must end at some stage but only when our healthcare system can handle the influx of COVID-19 cases, including unknown new variants, with the best vaccination program available at that time. As we can already see, this will vary with updated scientific data and improved vaccines, and should be managed by medical regulatory bodies based on that information, not by politics and emotive overreaction. There is no zero-risk option with this disease or with its management, but let’s go with the best scientific evidence ....

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McDonald's SG normalises 'Night-In', splits ad targeting Gen Z and Gen Y


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13 April 2021
McDonald’s Singapore has unveiled a new campaign named Night-In , which aims to reflect how nights-in have become the new nights out. The campaign is fronted by a 45-second spot that mirrors the newfound joys of staying home, or better known as “Cocoon Culture”. Featuring an original, soulful music track to capture the essence of a night-in, the film aims to celebrate the night-in crowd who unabashedly revel in spending their quiet time indoors, either alone or with their loved ones.
The ad is also edited into two separate 15-second versions, with one targeting at Gen Z and another targeted at Millennials. The ad for Gen Z is titled #FOMO is out. #JOMO is in. Tonight. Are you in? McDonald s. One can only assume JOMO in this case refers to the Joy of missing out , which contrasts the term FOMO , or fear of missing out. Meanwhile, the shorter ad for Millennials is titled Work out, chill out, go all o ....

Roslee Yusof , Drina Chee , Jennie Morris , Leo Burnett , Publicis Communications , Are You , Freeflow Productions , Milieu Data , Oakwood Premier , Mcdelivery Inbox , Night In , டீந சீ , ஜென்னி மோரிஸ் , லியோ பர்னெட் , புபிலிசிச் தகவல்தொடர்புகள் , உள்ளன நீங்கள் , ஃப்ரீஃப்ளோ ப்ரொடக்ஶந்ஸ் , கருவாலி மரம் ப்ரிமியர் , இரவு இல் ,