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hi there, everyone. i m j.j. ramberg. and welcome to your business, where we give you tips and advice to help your business grow. what gets someone just walking down the street with no intention of stopping into your store to change their mind and walk in? well, if you do them right, it s your window displays. your windows give you an incredible opportunity to invite people into browse and hopefully buy something. today we have simple tricks of the trade to make the displays standout. i think that our windows just bring people into our store because they are, they wonder what is in that store. debbie hamata is the owner of a small gift and jewelry boutique in portland, oregon. i think yellow, yellow, up there? debbie and her assistant put a lot of effort into their window displays. and they have a reason. you want to stop someone whose walking or driving by and make them turn around and come back and wonder what s in there. we have people of all ages walk in ....
store to change their mind and walk in? well, if you do them right, it s your window displays. your windows give you an incredible opportunity to invite people into browse and hopefully buy something. today we have simple tricks of the trade to make the displays standout. i think that our windows just bring people into our store because they are, they wonder what is in that store. debbie hamata is the owner of a small gift and jewelry boutique in portland, oregon. i think yellow, yellow, up there? debbie and her assistant put a lot of effort into their window displays. and they have a reason. you want to stop someone whose walking or driving by and make them turn around and come back and wonder what s in there. we have people of all ages walk into the store because they wonder what s in here because of the windows. april eckland in the asian restaurant directly across frequently hears about debbe s windows from her own çcustomer. they can t help but notice ....
Industry either didn t matter or was a benefit for her. so had it comes to gender bias, does it exist? stella is the managing director of ladies who lunch in new york city and new jersey. and jean marx is president of the marx group and small business columnist for the new york times. great to see you both here. stella, you deal with female entrepreneurs, is there a gender bias when it comes to getting money or being a manager? i think women do business differently, absolutely. but one of the biggest things i heard diane say is even her guys know how to listen to women. that s what it comes down to is really knowing your consumer, listening to their needs and responding accordingly. and i believe she contributed to that in terms of getting her staff primed to understanding women s needs and how they may approach the shooting range differently than men. you know what i love about her, i said it before, but she ....
hi there, everyone, i m j.j. ramberg and welcome to your business where we give you tips and advice to help your business grow. when i walked into diane s store and met her, my first impression was this woman is a spit fire. she s a woman in a male-dominated business and it was her touch that turned this cleveland-based gun store business around. your pump action shotguns make a very distinct noise.burg they all know that noise. the chance of them walking away from that is another story. there s no question about who is in charge here, but for some customers of this cuyahoga county ohio gun shop, diane can be a bit of a surprise. i shock people from time to time because i am a woman that knows about guns. diane not only knows about guns, she buys them, sells them and teaches people how to use them. go ahead and put your finger on the trigger. that s good trigger control. she s one of a small number of female gun seller operators in the country. believe i ....
What you wanted. most of the time, yeah. after 17 years diane may be full of brovado, but she remembers how overwhelming it was to start up the business from scratch. when i came in knowing nothing about it, i literally got down on my hands and knees and gave the business to the lord and said, you have to walk me through this because i don t know what i m doing. and he has been, you know, my support, my wings all the way through. diane said in her case being a woman in a male-dominated industry either didn t matter or was a benefit for her. so when it comes to gender i base, does it exist? stella is the managing director of ladys who launch in new york city and new jersey. and jean marx is president of the marx group and small business columnist for the new ....