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Uprising: Ksenia Golovina's Creativity is Making her Mother (and her Clients) Proud


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Now that she’s in advertising, the art director at House of Communication Moscow is convinced that she’s doing the coolest thing in the world, writes LBB’s Alex Reeves
Ksenia Golovina gives her mother credit for setting her on a path that’s led to her art directing career. Growing up in Yekaterinburg, Russia, she reflects fondly on time spent enjoying the beauty of flowers or paintings in museums together, describing her mum as an embodiment of “creativity, perseverance and love for the surrounding world.”
On border between Europe and Asia, Yekaterinburg is a city with an industrial past (known as the capital of constructivism), but she was always well aware that “it’s also full of places of incredible beauty we have many mountains and lakes around.” ....

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High Five: Australia


April 23 2021, 11:49 am | BY Ricki Green | No Comments
Aussie expat Jason Romeyko is a curator of stories across multiple platforms. Forged as a writer at Saatchi & Saatchi in 1993, he spent 23 years bouncing around the world before joining the Munich-headquartered Serviceplan Group in 2016 as worldwide executive creative director. Since then, Jason has continued to add to his awards cabinet, and devised the philosophy of ‘ÜberCreativity’, which he describes as ‘a higher form of innovation, which happens when diverse disciplines, talents, cultures, media and technologies collaborate and interplay in real-time.’
 
Despite many years of working abroad, Jason passionately follows and applauds the work made Down Under. As budgets are not as generous as other markets, for years the Australian advertising and production industry excel at bang-for-buck brand building which generates big conversations. As someone who speaks seven languages, Jason thankfully ch ....

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