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To improve relationships, agencies need to challenge their clients


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EMEA agencies are falling behind at seizing the initiative and challenging clients, according to data from Aprais
Have agencies become wary of confrontation? This question was posed by Ulrich Proeschel, chairman of the International Agencies Council of EACA in our recent webinar.
We presented a chart based on data from over 22,000 client-agency evaluations, comparing agency performance between 2000 and 2020 in the EMEA, the Americas and APAC, as judged by clients. There was room for improvement in most areas, but two stood out. ....

Ulrich Proeschel , International Agencies Council , Open Mic , திறந்த மைக் ,

To improve relationships, agencies need to challenge their clients

Have agencies become wary of confrontation? This question was posed by Ulrich Proeschel, chairman of the International Agencies Council of EACA in our recent webinar. ....

Ulrich Proeschel , International Agencies Council , Open Mic , திறந்த மைக் ,