Honestly, how often do predictions actually come true? We know some of ours did. Prioritizing technology greater use of first-party data a focus on sustainability in travel check, check, and check!
In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Jason Pirock, Corporate Director of Marketing at Springboard Hospitality, take a look at website optimization and how to create a website that engages prospective guests, captures abandoned guests, and most importantly, drives conversions. The two also discuss how branding sets the tone for the guest experience and why content marketing is important.
Article - Hoteliers Test Elasticity of Fees on Amenities - CoStar - Hoteliers said resort or amenity fees likely aren t going away, as they are a profitable revenue stream. However, they agree the industry as a whole could do better with fee transparency throughout a guest s booking journey.
Jason Pirock joins the team as Corporate Director of Marketing, where he will be responsible for Brand and Performance Marketing of Springboard, its brands and collection of properties. Pirock brings over 15 years of experience in marketing working in both hospitality and retail for brands like Hyatt, Target and Sears. Mostly recently, Pirock was Head of Marketing for Aparium Hotel Group, an owner, operator and developer of boutique hotels, restaurants and bars.
Jason Pirock hospitalitynet.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hospitalitynet.org Daily Mail and Mail on Sunday newspapers.