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As we welcome 2024, MARKETING-INTERACTIVE spoke to six leaders in the advertising industry to find out how the industry can do better and successfully tackle 2024. ....
Touch ‘n Go Group (TNG) has launched a campaign for its newest product, ParkInsure. Titled “Protect yourself from yourself”, the campaign was created in partnership with The Chariot Agency to shed light on road safety in parking lots. ....
Currently, the band is potentially facing a class action lawsuit for its direct defiance of Malaysian laws and for its impact on vendors but while that is happening, Malaysians seem to be more concerned about how this act has left an indelible stain on the future of Malaysia's live entertainment ....
Costa Coffee Malaysia hands digital and social duties to The Chariot Agency Details 29 June 2021 Costa Coffee Malaysia has appointed The Chariot Agency to manage digital and social duties for six months with the option to renew. Work has rolled out since early June and the incumbent was Reprise Digital Malaysia. According to Ju Lee Lim, Costa Coffee Malaysia s head of marketing, no full-scale pitch was implemented as all three agencies being considered had already participated in a previous pitch. In view of the current economic and social landscape, however, Costa decided to review the scope of work required. Lim told ....
Adrian Cheah and Jarrod Reginald take on creative entrepreneurship with new agency marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.