As we welcome 2024, MARKETING-INTERACTIVE spoke to six leaders in the advertising industry to find out how the industry can do better and successfully tackle 2024.
But while trends such as Barbie's UGC filter or McDonald's Grimace Shake trend are easy for brands to hop onto and spin to suit their objectives, Tube Girl doesn't seem to be one of those at first glance. So why are brands hopping on it and is it the right move?
Nando’s has added The Chariot Agency to its creative partners for Malaysia and Singapore. This follows a call to pitch from Nando’s Malaysia & Singapore at the end of July for the business that includes creative and social retainer. The Chariot Agency won the competitive five-way pitch among ind
Touch ‘n Go Group (TNG) has launched a campaign for its newest product, ParkInsure. Titled “Protect yourself from yourself”, the campaign was created in partnership with The Chariot Agency to shed light on road safety in parking lots.