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A promo image from Authentic Artists (inset: James Murdoch).
With virtual concerts in Fortnite drawing big audiences, the firm wants to enable a new kind of gamified, co-creative musical experience and has prototyped 12 supernatural artists – from a lo-fi loving cyborg to a high-octane, half-iguana DJ.
With virtual concerts in online video game 
Fortnite and gaming destination Roblox drawing big audiences, Authentic Artists, a start-up whose investors include James Murdoch’s Lupa Systems, on Wednesday unveiled the launch of an artificial intelligence-powered virtual artist platform for music, gaming and streaming applications.
The creative AI company said the proprietary audio-visual production platform will enable never-before-seen virtual music experiences designed to serve the evolving preferences, tastes and desires of fans searching for truly unique content and can deliver interactive artist experiences across the globe, 24 hours a day to a ....

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