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Lyle's Golden Syrup: World's oldest unchanged brand changes logo for the first time in over 140 years

Since the 1880s, the British baking staple has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees. Now it’s undergoing a major redesign. ....

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Lyle's Golden Syrup rebrand to drop biblical references

The famous green and golden tins have traditionally referenced a scene from the story of Samson and the lion in the Old Testament. ....

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New Lyle's Golden Syrup label criticised as 'feeble and woolly'

The rebranding of Lyle’s Golden Syrup has been derided as “feeble and woolly” by a descendant of the company’s founder who insisted “don’t junk a classic”. ....

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World's oldest unchanged brand changes logo for the first time in over 140 years | Nation & World News

The company said its new visual identity was designed to “refresh the brand’s legacy to appeal to a 21st century audience.” ....

United Kingdom , United States , Abram Lyle , Laura Evans , James Whiteley , Colin Freeman , Tate Lyle , Golden Syrup , Guinness World Records , Old Testament , Henry Tate , American Sugar Refining , He Economy , Ood Industry , The Bible ,

World's oldest unchanged brand changes logo for the first time in over 140 years

Since the 1880s, the British baking staple has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees. Now it’s undergoing a major redesign. ....

United Kingdom , United States , James Whiteley , Colin Freeman , Laura Evans , Tate Lyle , Guinness World Records , Henry Tate , Golden Syrup , American Sugar Refining , Lyles Golden Syrup , Abram Lyle , Guinness World Records , Tate Amp Lyle ,