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Oldest Brand in History, Lyle's Golden Syrup, Updates Logo After 140 Years

Lyle's Golden Syrup, whose logo was once considered by the Guinness Book of World Records as the oldest branding and packaging in history, has recently redesigned its famous illustration. ....

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Lyle's Golden Syrup: The world's oldest enduring brand removes rotten lion from logo

Lyle's Golden Syrup: The world's oldest enduring brand removes rotten lion from logo
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New Lyle's Golden Syrup label criticised as 'feeble and woolly'

The rebranding of Lyle’s Golden Syrup has been derided as “feeble and woolly” by a descendant of the company’s founder who insisted “don’t junk a classic”. ....

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World's oldest unchanged brand changes logo for the first time in over 140 years

Since the 1880s, the British baking staple has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees. Now it’s undergoing a major redesign. ....

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The Gory History Of Lyle's Golden Lion Branding

It s much, much grosser than you think. ....

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