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MIL-OSI United Kingdom: Creative businesses across the UK receive funding boost and government backing to spur future growth

MIL-OSI United Kingdom: Creative businesses across the UK receive funding boost and government backing to spur future growth
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St Hugo and Daniel Ricciardo launch 'DR3' campaign in collaboration with Emotive – Campaign Brief


March 11 2021, 9:38 am | BY Ricki Green | 2 Comments
Celebrated fine wine brand St Hugo, part of Pernod Ricard Winemakers, has partnered with Australian Formula One superstar Daniel Ricciardo to release DR3 x St Hugo – a limited edition series of fine wines in a new campaign created by Emotive.
 
The long-term partnership will see Ricciardo and St Hugo release new wines each year. The first drop of DR3 x St Hugo saw Ricciardo work closely with St Hugo Chief Winemaker, Peter Munro, to create a series of wines of outstanding quality.
In Emotive’s first work for St Hugo, the agency helped create this new fine wine brand, responsible for brand strategy, naming, visual identity, as well as the launch campaign and distribution strategy. ....

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