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Guinness: Welcome Back by AMV BBDO


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A lone pair of socks on a clothesline. An empty telephone booth. An overflowing garbage bin. Two elderly women chatting from a safe six-foot distance. All of these scenes offer a strikingly cinematic look at a United Kingdom brought to a halt.
And yet, there is something subconsciously familiar about all of these scenes. Each shot resembles a Guinness – à la Tootsie Roll’s iconic ‘whatever it is I think I see’.
The many images in the film share a black-and-white thematic look, which call to mind the black-and-white contrast of a Guinness stout topped with a frothy, white head. “As fans of the brand ourselves, we started to miss the iconic black pint so much that we began seeing them everywhere, in the most mundane objects,” say Jack Watts and James Cambridge, creatives at AMV BBDO, the agency that brought the campaign to life. “Because the pint is so visually familiar, you can’t avoid seeing it when you have it on your mind.” ....

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Ad of the Day: Guinness welcomes us all back to the pub, finally


Video
The pubs are open! In honor of this long-awaited moment, Guinness, the Irish beer so iconic that bartenders the world ‘round are taught how to correctly pull a pint, has today unveiled a campaign celebrating the pour we’ve all been waiting for.
A lone pair of socks on a clothesline. An empty telephone booth. An overflowing garbage bin. Two elderly women chatting from a safe six-foot distance. All of these scenes offer a strikingly cinematic look at a United Kingdom brought to a halt.
The many images in the film share a black-and-white thematic look, which call to mind the black-and-white contrast of a Guinness stout topped with a frothy, white head. “As fans of the brand ourselves, we started to miss the iconic black pint so much that we began seeing them everywhere, in the most mundane objects,” says Jack Watts and James Cambridge, creatives at AMV BBDO, the agency that brought the campaign to life. “Because the pint is so visually familiar, you can’ ....

United Kingdom , City Of , Willie Nelson , Jack Savoretti , Neil Shah , Elvis Presley , James Cambridge , Jack Watts , Tootsie Roll , Always On My Mind , Guinness Great , Guinnes Raising , Covid 19 , ஒன்றுபட்டது கிஂக்டம் , நகரம் ஆஃப் , வில்லி நெல்சன் , நீல் ஷா , எல்விஸ் ப்ரெஸ்லீ , ஜேம்ஸ் கேம்பிரிட்ஜ் , பலா வாட்ஸ் , டூட்ஸி ரோல் , எப்போதும் ஆன் என் மனம் ,