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Why it s an acquisition target: Building adtech for new retail media networks Pacvue is one of a handful of startups that plugs into the growing number of retail ad networks like Walmart, Target, and Instacart. The firm sells technology that brands use to manage their ad spending on Amazon. It expanded to other retailers last year when e-commerce boomed in the pandemic. Pacvue says that its business grew 300% in 2020. Sellics CEO Franz Jordan said there s a growing need for companies like Pacvue to handle ad budgets for big brands that sell on Amazon, Target, and Walmart. Pacvue president Melissa Burdick did not address acquisition talks.

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