As chief executive of Diageo for a decade, he presented alcohol as an attainable luxury and helped brands like Smirnoff, Guinness and Johnnie Walker grow.
Diageo CEO Ivan Menezes, a long time visionary in the spirits world who helped make Diageo the liquor behemoth it is today, passed away today at age 63 following a brief illness.
Sir Ivan Manuel Menezes, the India-born CEO of Diageo, passed away after a brief illness at the age of 63. Menezes played a crucial role in transforming Diageo into one of the best-performing consumer companies worldwide. As then head of marketing at Diageo, Menezes was the person behind the "Keep Walking" campaign for Johnnie Walker., Companies News, Times Now