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Effie Worldwide has announced the 62 contenders competing in the inaugural Global Best of the Best Effie Awards competition, recognizing the world’s most effective marketing efforts. Contender agencies from Australia include The Monkeys Sydney, Ogilvy Australia and Special Group New Zealand and Aust ....
Irish Judges invited to Join Effie Global Best of the Best Jury May 28, 2021 With the countdown to the final deadline for entry to Effies Ireland Awards 2021 on June 18, IAPI has announced that 12 Irish marketers and agency leaders have been invited to judge the inagural Effie Global Best of the Best this July. The aim of the Global Best is to “unify the worldwide marketing and commercial creativity community around the power of effective marketing.” The awards are open to winners in all 2019 and 2020 Gold and Grand Effie and they will compete for the first-ever Global Grand Effie in their respective categories. The Global Grand Effie winners will then move on to the final round of judging to compete for the first-ever Iridium Effie, the single most effective marketing effort worldwide. ....