Public relations, media and communicator leaders from various industries packed the venue of the book launch of PR Matters of the International Public Relations Association (IPRA) Philippines on September 27, 2023, Wednesday at S Maison, Pasay City. The book is a keepsake of 70 insightful articles published in “PR Matters,” a weekly column in the
AS communication and public relations professionals, we are shaped by and anchored on the strength of our beginnings, attuned to the milieu we move in, guided by mentors, and honed by training, responsibilities and experiences. Our very core is defined by these, the core we turn to in times of…
A RECENT luncheon with Ms. Zeny Iglesias, a former professor at St. Scholastica’s College, took me on a quick throwback to my college days in Mass Communication classes and my experiences as a Public Relations practitioner in various PR agencies. Oh, what a joy to see a beloved mentor beaming with…
AT out general membership meeting last January 26, Ipra Philippines started the year with a bang! Ipra members were treated to a wealth of Feng Shui advice on how to welcome the Lunar New Year. I am now happy to share with you some tips we gathered from that session.…
A LITTLE over a year ago, my dear friend and fellow active PR Matters contributor Joy Buensalido wrote about some things our creative industry can learn from K-dramas. Last week, I tackled Korea’s “soft power” strategy, and how Hallyu, or the Korean Wave, is right smack in the middle of…