Stella Arnaldo THE late newscaster and public relations specialist Tony Zorrilla, my boss at one point in my life, said that public relations (PR) was initially practiced by lawyers. As lawyers defend their clients accused of some crime or wrongdoing, PR professionals similarly advocate for the best interests of their…
Stella Arnaldo THE late newscaster and public relations specialist Tony Zorrilla, my boss at one point in my life, said that public relations (PR) was initially practiced by lawyers. As lawyers defend their clients accused of some crime or wrongdoing, PR professionals similarly advocate for the best interests of their…
A RECENT luncheon with Ms. Zeny Iglesias, a former professor at St. Scholastica’s College, took me on a quick throwback to my college days in Mass Communication classes and my experiences as a Public Relations practitioner in various PR agencies. Oh, what a joy to see a beloved mentor beaming with…