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Digital to get 60% of ad spends during IPL: MPA study

A study be Media Partners Asia revealed that Jio Cinema will get 60% of the advertising spends during the 2023 edition of the Indian Premier League ....

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IPL media rights: Disney Star bags TV rights, Viacom18 gets digital streaming rights for 2023-27

BCCI will hold a press conference at 2 PM on Tuesday to announce the winners. The TV and digital rights have fetched a total of Rs 44,075 crore with TV closing at Rs 23,575 crore and digital closing at Rs 20,500 crore ....

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