Wednesday, 14 April 2021, 5:28 am
APRIL 13, 2021
Lexus today unveiled the
refined prototypes of the six finalists of the Lexus Design
Award 2021 global competition, including the Kiwi team
‘Heartfelt’ composed of two AUT
students.
Jessica Vea and Gayle Lee – the
young, local designers behind the nominated concept
Heartfelt – have been chosen from an international
pool of 2,079 submissions from 66 countries for their
creative, relevant and empathetic design concept. At a time
when physical human connection is at a historical low,
Heartfelt is a product designed to strengthen
relational bonds and decrease feelings of loneliness amongst
people in self-isolation.
Andrew Davis, General
Manager of Lexus New Zealand, says to have a New Zealand
Their
concept
Heartfelt, showcases creativity, innovation,
empathy, and design skills that were adapted to a Covid-19
world and developed as part of the local Lexus New Zealand
design awards, run in conjunction with AUT’s Faculty of
Design and Creative Technologies.
As finalists,
Jessica and Gayle will receive USD $25,000 to complete their
prototype for
Heartfelt and participate virtually in
a workshop with one-on-one mentoring from world class design
professionals.
The Lexus Design Award competition
works with a world-class panel of influential judges, and
the young Kiwi women behind
Heartfelt have been
chosen - along with five others - from over 2,000
Press Release – Lexus New Zealand Two Auckland University of Technology (AUT) Faculty of Design and Creative Technologies students Jessica Vea and Gayle Lee have been chosen as one of six finalists in the Global Lexus Design Awards competition. Their concept Heartfelt, showcases …
Two Auckland University of Technology (AUT) Faculty of Design and Creative Technologies students – Jessica Vea and Gayle Lee – have been chosen as one of six finalists in the Global Lexus Design Awards competition.
Their concept
Heartfelt, showcases creativity, innovation, empathy, and design skills that were adapted to a Covid-19 world and developed as part of the local Lexus New Zealand design awards, run in conjunction with AUT’s Faculty of Design and Creative Technologies.