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0302375 Marketing Communications: Analysis Of Emirates NBD


Assume that you are the new Marketing Manager of a EmiratesNBD
You have been asked to familiarize yourself with the corporate objectives of the organisation, and to contribute towards the marketing strategies for achieving those corporate objectives for a specific product of the company.
Requirements
Task 1: Company Overview
Provide a brief overview of the organisation in terms of what it markets; analyze its mission statement; and how its history has shaped the organization’s development of its core competencies. Review the organization’s market performance in the last few years from both its financial and market-share perspectives. Then, identify and evaluate the organization’s present marketing goals and objectives. ....

United Arab Emirates , Abu Dhabi Commercial Bank , Emirates Bank International , Abu Dhabi , Abuz Aby , United Kingdom , Saudi Arabia , Ash Shariqah , Al Suwaidi , Sal Dari , National Bank , Palgrave Macmillan , First Abu Dhabi Bank , International Journal Of Islamic Marketing , International Journal Of Bank Marketing , A Focus Group Analysis , International Journal Of Economics , Financial Services Industry , Business Research , Abu Dhabi Islamic Bank , International Journal Of Business , Global Business Management Research , Emirates Bank , Real Estate , Gross Domestic Product , Exchanger Volunteer ,

7AC006 Consumer Healthcare and Pharmaceuticals


(GSK Plc, 2017)
Return on capital of employed of GSK Plc was better than the Pfizer in both the years. In year 2016, the return on capital employed was 7.17% and it was increased to 15.57% in year 2017. On the other hand, return on capital employed of Pfizer was 5.94% in year 2016 and it got increased to 8.70%. So, it can be said that GSK plc has provided better returns on the total capital employed by the company.
Operating Profit Margin
This ratio is used to evaluate the operating performance of the entity and it indicates the percentage of sales earned by the company after paying cost of goods sold charges and operating expenses. It is generally expressed as the percentage of sales. This ratio is the best tool to evaluate the performance of one company with the performance of other company (Kaplan and Atkinson, 2015). ....

New York , United States , Mcgraw Hill Irwin , Berkshire Mcgraw Hill , Philips Electronics , Toyota Motor Corporation , Pfizer Inc , International Journal Of Operations Production Management , International Journal Of Business , Consumer Healthcare , Non Current Liabilities , Sales Revenue , Net Profit , Balance Score Card , Performance Measurement , Balanced Scorecard , International Journal , Social Science , Measures That Drive , Harvard Business , Government Finance , John Wiley , Production Management , புதியது யார்க் , ஒன்றுபட்டது மாநிலங்களில் , மக்ரா மலை இர்வின் ,