Watermelon Board s Summer Foodservice Program Elevated Watermelon s Versatility by Familiarizing Global Flavors perishablenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from perishablenews.com Daily Mail and Mail on Sunday newspapers.
The National Watermelon Promotion Board’s Foodservice program has a goal of placing more watermelon on menus, year-round, to move more watermelon through the supply chain and to keep watermelon top-of-mind with consumers.
To help achieve this, the NWPB uses operator success stories with watermelon to earn or pay for placements in foodservice publications to inspire other operators, according to Megan McKenna, senior director of marketing and foodservice.