The National Watermelon Promotion Board’s Foodservice program has a goal of placing more watermelon on menus, year-round, to move more watermelon through the supply chain and to keep watermelon top-of-mind with consumers.

To help achieve this, the NWPB uses operator success stories with watermelon to earn or pay for placements in foodservice publications to inspire other operators, according to Megan McKenna, senior director of marketing and foodservice.

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