Create Mozambique celebrates 25 years of firsts
The agency celebrated 25 years since its establishment, on the 7 May, with continual reinvention, change, transformation in its DNA and a lot of firsts.
Create Mozambique was born in Maputo in 1996 as Pangolim Publicidade, pioneering the re-establishment of the advertising industry, in 1997 it became the first local agency to be affiliated to an international network with Ogilvy and was renamed Ogilvy Mozambique.
In 2018, a joint venture was established with the Dentsu Group, in the first substantial investment by a communications multinational in Mozambique, bringing new technologies, tools and digital expertise to the market.
During these past 25 years, the agency has evolved as the market opened up to the importance that advertising and marketing has on the impact of businesses, brands and institutions.
The Marketing Achievement Awards announces finalists for Marketer of the Year Award 2020/21
The Marketing Achievement Awards (MAAs) has announced the finalists for the 2020/21 Marketer of the Year Award.
The MAAs honours those who have demonstrated their ability to intersect data, strategy, creativity, and technology to deliver incredible results. The individuals who have promoted the value of marketing in driving strategy and business growth and propelled constant improvements within the discipline.
The search for Marketer of the Year candidates involves a stringent process, beginning with inviting all marketers, entrepreneurs, and organisations from around South Africa to nominate their peers. Ultimately, it comes down to an adjudication committee, chaired the indomitable Dr Doug Mattheus, CEO of Doug M Consulting. This diverse panel is made up of highly experienced marketing professionals and industry experts who rigorously sift through written submissions and in-depth intervi