Create Mozambique celebrates 25 years of firsts
The agency celebrated 25 years since its establishment, on the 7 May, with continual reinvention, change, transformation in its DNA and a lot of firsts.
Create Mozambique was born in Maputo in 1996 as Pangolim Publicidade, pioneering the re-establishment of the advertising industry, in 1997 it became the first local agency to be affiliated to an international network with Ogilvy and was renamed Ogilvy Mozambique.
In 2018, a joint venture was established with the Dentsu Group, in the first substantial investment by a communications multinational in Mozambique, bringing new technologies, tools and digital expertise to the market.
During these past 25 years, the agency has evolved as the market opened up to the importance that advertising and marketing has on the impact of businesses, brands and institutions.