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Smith & Western unleashes sonic brilliance: Bugatti's new sonic logo roars with innovation

Bugatti, renowned for its unparalleled luxury and high-performance vehicles, sought to enhance its brand identity through a unique and memorable sonic logo. InterBrand Cologne contracted Smith & Western to take on this prestigious and momentous task.

Smith & Western’s challenge was to ....

Hendrik Malinowski , Linda Marquardt , Dan Higson , Brand Cologne , Interbrand Cologne , Bugatti Automobiles ,

SOUND+MUSIC INDUSTRY SCORES IN 2023

Sound studios and music companies across Australia have enjoyed a year to sing home about with most encountering strong creative briefs and the arrival of new talent from all parts of the globe. The emergence of new AI technology is also welcomed, and budgets have remained relatively steady in the f ....

Mount Everest , New South Wales , New Zealand , New York , United States , South Sudan , Says Law , United Kingdom General , United Kingdom , Western Australia , San Francisco , University College , Lance Gurisik , Abby Dorrian , Tristan Dewey , Maurice Blackburn , Ariane Sallis , Samsung Flipvertising , Richie Buxton , Laura Hesse , Justin Bodanac , Bethan Mclean , Matt Perrott , Dominic Lobalu , Simon Kane , Bruce Tweedie ,