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Smith & Western unleashes sonic brilliance: Bugatti's new sonic logo roars with innovation

Bugatti, renowned for its unparalleled luxury and high-performance vehicles, sought to enhance its brand identity through a unique and memorable sonic logo. InterBrand Cologne contracted Smith & Western to take on this prestigious and momentous task.


Smith & Western’s challenge was to ....

Hendrik Malinowski , Linda Marquardt , Dan Higson , Brand Cologne , Interbrand Cologne , Bugatti Automobiles ,