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New Compendium Launches To Help Improve Poor Briefing By BetterBriefs

the issues with briefs and how to make them better, featuring humorous cartoons that bring to life some of the key issues around marketing briefs.

Mark ritsonWiemer snijdersRosie faris yakobJoyce kelsoOrlando woodTom fishburneMatt daviesJemma perkinsCompendium publishesDaryl fieldingFaris yakobJames hurmanAssociate director

IPA: Massive Lack Of Alignment Between Marketers And Agencies On Briefs

New report compiled with BetterBriefs provides advice for agencies and marketers.

Joyce kelsoMedia agency briefingLego agency emma perkinsMarketing academy foundationDove campaign for real beautyInstitute for practitionersDaryl fieldingPreviously unavailableJames hurmanLego agencyReal beautyGency culture

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