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New Research Reveals Kids' Favorite Streaming Services And What It Means For Advertisers

What are kids’ favorite streaming services? How can advertisers target younger audiences? With kids now exerting extensive influence over household purchasing decisions, it’s more important than ever for brands to reach them where they are. As part of The Drum’s Future of TV initiative, Jonathan Watson (chief product officer, The Insights Family) answers these questions. ....

United Kingdom , Harry Potter , Bart Simpson , Iron Man , Century Fox , Spotify Wrapped , Insights Family , Kids Insights , Uture Of Tv , Open Mic , Tv Audience Measurement , Audience Targeting , Audience Data ,

Family co-viewing surges among streaming audiences

While the boom in streaming has led many to assume that the days families gathered around the living room TV are well and truly in the past, research from Futur. ....

Vikrant Mathur , Future Today , Insights Family , United States , Future Today , Co Viewing , He Insights Family , Family Friendly , Ad Supported , Video On Demand ,