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RuPay credit cards are seeing a growth in usage after linking with UPI, with its issuance at 30%, up from a mere 5% in 2022-23. The shift towards UPI-based credit cards on third-party apps like Google Pay and PhonePe poses a challenge for banks, raising concerns about customer retention and cross-selling. Fintech startup Fibe, led by Ashish Goyal, foresees a potential share struggle among top UPI apps.

United statesAashish goyalMohit bediRamakrishnan ramamurthyOffering collegeAxis bankIndian school of businessTechnology leadershipNational payments corporation of indiaUnified payments interfaceReserve bankTech prowessHigh value skillNational payments corporationGoogle payWorldline india