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The case for account management at in-house agencies

The five qualities that great account management people bring to in-house agencies, and why their impact can be transformative. ....

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How advertising agencies and "in-house" brand marketing teams can work together effectively

How advertising agencies and "in-house" brand marketing teams can work together effectively
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The Drum | IPA: Agencies Should 'embrace' In-housing To Remain Relevant For Clients

A new report from the trade body says internal ad agencies should not be seen as a threat and that their business model can be borrowed from. ....

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The Drum | Creative Isn't In-housing's Problem – A Lack Of Planners And Strategists Is

A new survey suggests in-house agencies believe they can match indie and network shops for creativity, but fall down on strategy and planning chops. ....

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The In-house Life: Evonne Mackenzie, V&A

In the latest in a series of interviews with creatives who are working in-house at brands and organisations, we hear from Evonne Mackenzie, head of design at the Victoria & Albert Museum in London ....

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