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How To Waste Millions Of Dollars On Super Bowl Ads

Super Bowl ads are expensive, and long ads even more so. Are advertisers who opt for ads running longer than 30 seconds wasting money? ....

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How To Not Waste Millions Of Dollars On Super Bowl Commercials

Super Bowl ads are expensive, and long ads even more so. Are advertisers who opt for ads running longer than 30 seconds wasting money? ....

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Cracking the hit-song code: neuroforecasting identifies hit songs with 97% accuracy

New research shows how machine learning taps into brain responses to accurately predict hit songs with near-perfect accuracy. ....

Paulj Zak , Claremont Graduate University , Girl In Red , Roddy Rich , Immersion Neuroscience ,

Rx For Retail 2024: Personalized, Localized, Unified, and Immersive

Beyond the immensity of NRF’s Big Show and Las Vegas’ Shoptalk, this year’s Int l Retail Design Conference successfully united retail design and the retail bottom line. ....

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Can Your Body's Response to Music Predict Hit Songs? A New AI Study Claims It Can

A new study suggests AI can analyze cardiac activity to predict whether a song will be a hit before it’s released. But some hit song scientists are skeptical ....

Stefan Koelsch , Paul Zak , Hoda Khalil , Mike Mccready , Max Planck Institute For Human Cognitive , Carleton University In Ontario , University Of Bergen , Emory University , Brain Sciences In Leipzig , Claremont Graduate University , University Of Bristol , Artificial Intelligence , Carleton University , Billboard Hot , Spotify Top , Immersion Neuroscience , Max Planck Institute , Human Cognitive , Brain Sciences ,