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Super Bowl commercials fail to impress

Super Bowl commercials fail to impress
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How To Waste Millions Of Dollars On Super Bowl Ads

Super Bowl ads are expensive, and long ads even more so. Are advertisers who opt for ads running longer than 30 seconds wasting money? ....

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How To Not Waste Millions Of Dollars On Super Bowl Commercials

Super Bowl ads are expensive, and long ads even more so. Are advertisers who opt for ads running longer than 30 seconds wasting money? ....

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Opinion: The biggest Super Bowl ad winners — and losers — over the past 20 years

The best Super Bowl ads manage to break through the clutter and communicate a benefit to potential customers in a distinctive and memorable way, writes Tim Calkins. ....

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18 of the Most Expensive Super Bowl Commercials of All Time

Every year, the Super Bowl promises intense competition while the best NFL teams in the country battle it out. Beyond the high-stakes game, some fans tune in ....

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