Political parties including BJP and Congress have extensively utilised social media influencers to spread their messages since the beginning of 2023. During his Bharat Jodo Yatra, Rahul Gandhi gave exclusive interviews to YouTubers. A July report by News Laundry says BJP had meet-ups with influencers in at least 18 states as part of its initiative to engage with young voters during the ‘Nine Years of Modi campaign and in the run-up to the 2024 polls.