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Smart Speaker Marketing Provides Radio With B2B Ad Opportunity

Business-to-business advertisers are increasingly investing in smart speaker marketing, even as the platform is thought to have plateaued.

What To See At NAB: Saturday and Sunday Sessions For Radio

Audacy Hosting Infinite Dial Webinar

Audacy is hosting a webinar tomorrow (4/3) to look at data from Edison Research’s latest edition of its Infinite Dial study. The company says, “The Infinite Dial has become a critical resource for understanding consumer behavior and technology adoption across smart platforms. Marketers and media buyers turn to these insights for important media trends in…

Biden & Trump Pour Big Money Into AM/FM As Radio Proves Vital

Nielsen: Radio Can Grow Reach of Political Campaigns

Audacy SVP and head of research & insights Idil Cakim dives into a new political study by Nielsen (commissioned by iHeartMedia, Audacy and Cumulus) that suggests advertising on radio can provide political campaigns with an edge and help “connect with key voter groups and amplify other political advertising.” The Nielsen study – Optimizing Political Campaigns…