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Smart Speaker Marketing Provides Radio With B2B Ad Opportunity

Business-to-business advertisers are increasingly investing in smart speaker marketing, even as the platform is thought to have plateaued.

Moms and media: US mothers are major digital audio consumers

Is social network X falling out of favour with Americans?

Things could be going better for X, the social network formerly known as Twitter. Elon Musk's platform is facing a further decline in user interest.

USA: Podcasts are increasingly popular among young people and women

Podcasts are becoming increasingly popular with Americans, almost rivaling television, especially among young people. According to the Edison Research

Survey of Americans aged 12+: 47% of have listened to a podcast in the last month, up 12% YoY, 76% listened to online audio in the past month, and more

The portion of Americans who listen to any kind of online audio, and the portion who listen to podcasts, have both reached new record highs, according to The…